The client wanted to set up a business in Fitness and SPA, which was starting to look like a very promising industry in the Sydeny Australia then. But given that there was no road map, everything had to be built ground up.
The project involved carrying out a market research, doing the competitive analysis, setting up a website and drive enough traffic and sales to make the business profitable. They mailed us, just like they mailed tens of others.
Generating conversions from new and retained users.
Gaining visibility and engagement for the brand and hence generating traffic on the new website from social media channels. When it comes to maternity non-medical options, the choices are a handful and awareness limited.
Generate maximum revenue with minimal budget.
Setting up a new business in a new segment throws up unexpected challenges. There was no improved analytics or completion analysis tools in those days. So, a lot had to depend on solid strategy.
We had to create a differentiation to attract more visitors as well as to establish a long term brand identity.
Our online approach and extensive web push with a user-friendly interface ensured the sessions turned into numbers Within the quarter we ensured 4x return on investment.